Review the second posted slide presentation, “The Significance and Relevance of Theory to Media Research.” After reviewing the slides, choose one of the theories from the table in Figure 1 in the slide presentation, and conduct an Internet search on the theory and write a three-paragraph summary of the theory.

Your summary should provide the following information:

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(1) A basic definition of the theory and its components.

(2) An explanation of when and how the theory originated.

(3) Your opinion about why the theory reflects its research thread.

(4) Your suggestion about how the theory could be used to examine a current media phenomenon.


Social Penetration Theory (Irwin Altman & Dalmas Taylor)

Uses and Gratification (Elihu Katz)


Symbolic Interactionism (George Herbert Mead)

Cognitive Dissonance (Leon Festinger)


Agenda Setting Theory (Maxwell McCombs and Donald Shaw)

The Rhetoric (Aristotle)


Expectation Violations Theory (Judee Burgoon)

Social Information Processing Theory (Joseph Walther)

Audience Adaptation

Dramatism (Kenneth Burke)

Social Judgement Theory (Muzafer Sherif)

Social Construction

Media Ecology (Marshall McLuhan)

Coordinated Management of Meaning (W. Barnett Pearce & Verrnon Cronen)

Shared Meaning

Symbolic Convergence Theory (Ernest Bormann)

Semiotics (Roland Barthes)


Narrative Paradigm (Walter Fisher)

Cultivation Theory (George Gerbner)

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