For this assignment, I would like each student to use zip codes to evaluate several markets.
Use some zip codes to explore several markets:
http (Links to an external site.):// (Links to an external site.)www.esri.com/data/esri_data/ziptapestry (Links to an external site.)
https:// (Links to an external site.)segmentationsolutions.nielsen.com/mybestsegments/Default.jsp?ID=20 (Links to an external site.)
Now, use these tools, to evaluate these two zip codes: 91007, Your Zip Code 07032
How would you describe the two markets overall?
What types of opportunities exist? What are the challenges?
Would you build a frozen yogurt franchise in either of these locations? (Assume no current competition)
If no, what type of retail outlets would you consider for these two locations
Overall, provide a brief description of who lives in each the zip codes – what defines each of the zip codes?
What are strengths and weaknesses, from a business perspective, of each zip code, e.g., population density, income levels, culture?
Yes or no, are you building a frozen yogurt shop in this zip code?
If you determine that frozen yogurt is a poor idea, what type of retail establishment or service business (nail salon, gym?) would you place in this zip code? Provide a reason – using the data, for your choice.
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